What is an “Ideavirus?” Does your product or service qualify?

Is Your Product or Service an “Ideavirus?”

“Unleashing the Ideavirus” by Seth Godin is one of the most important books on business and marketing. It is not about finding the right marketing strategies, or knowing the right places to advertise in.

It’s about creating a remarkable product with marketing built right into the product!

The concept behind Ideavirus is NOT making as much money as you can with your product right away – a different strategy would need to be in place for this.

The concept is3D-Women-Run-04 to spread the word about your product or service to as many people in the world as possible, then leverage your audience by selling a paid version of this product or a completely different product.

For example, WinZip used to offer a free version of their file compression software for years.  Last month I checked their site, and the free version is no longer available. But guess what!  This program has become so popular among Windows users, it’s almost a standard!  Who cares about paying $30 for it now, if you “can’t live” without it!

The same is happening to many other products, and the Internet is making things happen so much faster and easier today.  It “amplifies” the word-of-mouth by thousands! Just think about your contacts’ contacts on Facebook!

Do you have a product or service that’s an ideavirus?  Could it become one with a few tweaks?

Use the online assessment to get your score: http://www.assessmentgenerator.com/ideavirus_assessment.html
Check each box that truthfully applies to you, and find out whether your product or service has a potential of being an “Ideavirus.”

P.S. If you want to learn more about what “hive”, “sneezers” and “amplifier” mean to your business, read the book!

Too Many Complimentary Sessions Without Results?

Want to learn how you can eliminate most of the long, detailed telephone calls and lengthy emails explaining and vetting prospects by providing a simple link? This link is your vehicle to quickly gather all of the needed information from the prospects BEFORE you even respond to their voice message and email.

What is this method? – Assessments. Assessments are being used in a variety of ways throughout the coaching, career, employment, health, and even to test employees’ knowledge about the jobs they are doing. Jobs like customer service, software knowledge, hardware knowledge, management style, and what type of career a person would be most suited for can be tested and analyzed by giving a simple assessment. Think about all of the forms and questionnaires that you send manually to have people fill out so that you can get to know them better.

Quick Start Idea #1:

How to Attract More Clients Without Giving Away Complimentary Sessions

 “Stop giving away your time!” said Terri Levine, the founder of ComprehensiveCoachingU and one of the super coaches today!”

Are you still giving away complimentary sessions to prospects?

Do you find this activity to be too time-consuming, and not productive enough?  Then maybe it is time to find a new way to attract clients.

There is something you can offer to prospects that is both, highly valuable and doesn’t require weeks or months to create.  Something they just can’t refuse, and will tell everyone they know about it!

I am talking about a free assessment, custom developed by you!  Assessments are a great way to get prospects interested in your services, while saving you a lot of time and frustration.  Even if you want to continue offering complimentary sessions, you will now be able to carefully screen each prospect before takingQuality Leads the call.

Why give away your time to those who are not serious about working with you?

You can use your current intake forms and questionnaires to create your own assessments to use for attracting new clients, screening prospects, testing existing clients, and simplifying the way your business operates.

This tool has been specifically developed for those who want to spend less time looking for prospects, and more time working with clients.  There are many different types of assessments you can create with this tool:

You can create assessments that give one score for the entire assessment, or a “type” based or “category” type assessment that scores based on specific types, for instance, personality types or knowledge level.

1) “Checkbox” assessment allows users to check the items that apply to them and receive an instant score as a result.

2) “Scale 1-5” assessment allows users to choose how much a statement applies to them, on a scale of 1-5, and instantly view the results of the assessment.

3) “Scale 1-10” assessment allows a wider scale.

4) “Narrative” assessment allows you to ask open-ended questions, and collect information from a prospect or a client.

5) “True or False Quiz” can be used to test your visitors and clients on various subjects.

6) “Multiple Choice” assessment should be used for testing your prospects by giving them pre-determined answers to choose from. Or give each answer a point value with the best answer the highest point.

7) “Yes/No/Maybe” assessment

8) “Yes/No/Sometimes” assessment

9) “Mixed” type assessment allows you to build a combination of the above types, giving you an incredible flexibility in the assessments you can create and instantly receive a score.

 Don’t forget to download your copy of 200 Ways To Use Assessments In Your Business!

Kathy Sparks
Contact me if you have questions!


How Much Time Does “It” Take?

Guilty of Making Assumptions About How Much Time
It Takes To…?


“Once you have mastered time, you will understand how true it is that most people overestimate what they can accomplish in a year — and underestimate what they can achieve in a decade!” Anthony Robbins

BecomeAVAWe’ve all been guilty of second guessing how much time it should take for someone to complete a task, start a project, do the shopping, fix the car and so on. We do it in our daily lives, at work and at home, when we’re shopping and even when we are eating. We even second guess how long it takes to boil a pot of water!

Working in a virtual business partnership presents daily opportunities to second guess the amount of time needed for our partner to complete a project or get back on an issue or respond to an email or to type the document. Remember, just because one partner is working on the project, doesn’t mean that the other partner must be working on it at the same time. Schedules and priorities are different.

Avoiding second guessing will save a lot of worry and perhaps needless anger. There are as many reasons as there are personalities for one person to complete a task at a different speed than another. One person may be an expert and has done the task over and over creating an efficient routine. Handing the same task off to your VBP (virtual business partner) doesn’t mean your partner has the same expertise nor has she/he developed the routine. Although your virtual partner may know the software, the content and approach will be new. It will take your partner time to gain the same expertise. Something as simple as setting up a spreadsheet format and getting the software to do what you want may be a factor. Delays in receiving content for a project could be the result of extra time needed for thorough and complete research on the subject, others supplying parts of the project, scheduling, or editing and so on.

The worst kind of second guessing is when one person goes through the process of doing a task in his/her mind and thinks, oh, that shouldn’t take much time at all. Well, let’s see, our mind thinks at lightning speed. Try going through the task in real life…did it take a little longer? Probably.

Even though we all think at lightning speed, we all work at different speeds for different tasks, and performing the task physically is a whole different story. I type at lightning speed, but for the life of me I can’t use a 10-key by touch.

We should stop and consider that people work at different speeds and that your virtual business partner will do some tasks faster than you and perhaps other tasks slower. Ultimately you must feel confident that your business partner is working professionally, diligently and competently on your projects. That trust is essential to a successful virtual business relationship. It doesn’t hurt to send off a quick email if there seems to be delays or perceived delays…yes, back to why it is possible to work virtually…communication.

The next time you catch yourself wondering why it’s taking sooooo long, consider:

  • Does your business partner speed read?
  • Is this project high priority?
  • Have I sent / have I received all of the necessary information?
  • Is the software new?
  • Does your business partner have the same expertise as you? I hope not…that’s one of the reasons you are business partners!
  • What kind of problems can arise? Is it being edited by someone else.
  • What are the details I’m not thinking about that are involved in the project.
  • Is it an unfamiliar subject or special research?
  • Have I sent an email to ask?

Next time you start to say something like, “well I could have done that in….” or “that sure took a long time” please consider the person receiving the comment – it’ll just bring up an uncomfortable situation. You can say something like, “that took a little longer than I expected, did you run into any problems?”

Trends in the marketing mix

And a few tips about how to implement assessments to YOUR mix of marketing.
Brought to you by EMarketingAssociation.com:

by Robert Fleming, CEO//Founder of the eMarketing Association, The Worlds Largest Marketing Association


–  Social Media: Social media marketing budgets will double over the next 5 years.

 Send a free self-assessment to your SM contacts to engage them in a conversation.

–  Content: Nearly 50% of companies now have content marketing strategies. Content is the king and always be will be, thus there will always be need for organic content which will attract your audience’s attention.

Offer a free automated assessment on your website based on your expertise that gives your visitor tangible results in the form of a score and a reason they received the score they got.

Email: Email with social sharing buttons increase click-through rates by 158%. Creating email marketing campaigns with more shareable content and the ability to easily share will help increase your reach.

Tired of sending out the same old newsletter or trying to find new and fun information to send to your contacts? Surprise them with a quick survey or assessment and a free gift for doing the survey. Be sure to get a copy of Quick Start Guide For Online Lead Generating

Events: 70% of B2B content marketers are finding events to be a very effective marketing tactic.

Start off your event by asking your attendees some questions electronically so that they can answer anonymously, using their laptop or tablet and then go through the assessment live with them – how many people answered. . . or ask them what they expect to learn at the event. Make it fun and “now.” Instant results.

PR: 74% of reporters think press releases should include images. As they say a picture is worth a thousand words and 3/4th of the reporters agree with the same quote as well.

PPC: 76% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2015.

SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results goes to the first item listed. Wow! If you’re not already active in Google +, you need to seriously consider how to add it in your online marketing strategy. Make certain you are optimizing all of the Google tools such as authorship markup, Google+ Local listings, Maps, etc. All of this will help towards your SEO.

Word Wrap Magic

Word Wrap Magic v.1.3

Do you send out text newsletters, broadcasts, autoresponders, and articles? If you don’t, you are not using the best ways available to promote yourself and your business.

If you do, you know that formatting for these publications can be tedious and time consuming. You also know that text email broadcasts should be 65 characters per line, right?

“OMG, this is a brilliant little program, why I never heard of it I don’t know 🙂 I’ve been struggling to get a tool like this for years, but always resorted to my tool inside ACCPOW, which only works in IE! 🙂 I LOVE YOURS!” ~~ Milana Leshinsky – Milana.com

“I use Word Wrap Magic to publish a bi-monthly newsletter. WWM works like a charm. Easy to use. Simple. Worth many more times than I paid for it. Thank you for such a great product and value.” ~~ Woody McMahon

“Yes, I have purchased this already. It saves a GREAT DEAL of time when I am trying to delete hundreds of carriage returns in an article so that I can format it to use in Microsoft Publisher or other programs. I need it to make a pdf and find this program invaluable! T. Shea

“This is just a note to say that I just bought ‘WordWrapMagic’ through PayPal.”

“After all these years of counting characters, I’m in an excellent position to appreciate it!”

“And, the best feature about this software is what I call its “Word De-Crapifier” — it completely strips the Microsoft Word formatting of dashes, quotation marks, and apostrophes that can show up in as alien characters in your email broadcast if not fixed.”

Have you ever sent out an email broadcast and one line was stretching way out beyond the rest of the text? Embarrassing, isn’t it?

Word Wrap Magic makes formatting newsletters, ezines, broadcasts and articles simple.

Recently I was told that if you are applying online for jobs and sending your resume copied from a Word document into a text box without first formatting it for the submission form, your resume may be getting thrown in the trash! Word Wrap Magic can fix the problem. Simply copy your Word resume document into the top box of Word Wrap Magic, go through the text and double space between paragraphs and bullets, set the line length to 65 and you have an acceptable document to submit.

Word Wrap Magic is a simple to use software that you install on your computer, have a handy icon on your desktop and be able to format your articles, newsletters, broadcasts, and resumes to whatever character length you wish. Here are just a few places where correct formatting is important. Formatting your newsletter text version for Ezine Manager Submitting articles to Yahoo! Groups Broadcasting messages to your list at 1shoppingcart, submitting your resume in text format Remove hard returns in a text document automatically!

Added feature you’ll love! I’m sure you know about how slanted quotes and single quotes translate from Word to text emails, right? Something like this:

Sounds of Spring: Did you know that birds make two different types of songs? One ‘song’ is a warning sound. It is flat, sharp and insistent. The other is it’s

Notice those strange characters I’ve bolded – those are quotes and single quotes translated incorrectly in a text newsletter. If you are not careful when creating and testing your text version of the newsletter, you might be sending this out.

Word Wrap Magic takes care of that problem for you! The program automatically makes all of the slanted quotes and single quotes into straight quotes – yes, one less thing for you to worry about!

Just enter your text in the top box, choose the characters per line you want, hit submit and you have it in the bottom box, ready for you to cut and paste into your document.

The web site is at www.wordwrapmagic.com

Special Article Recommendation – 9 Ways To Use Your Web Address in Stories

I want to share this article with you.

9 Ways to Sneak Your Website Address into Media Stories

Brought to you by Publicity Hound.

Partial Quote:

” 1. Tell them the name of your company is (fill in the blank).com.

Instead of identifying my company as The Publicity Hound, I’d say it’s PublicityHound.com.

2. Offer helpful tips.

Journalists love tips lists, like this one. But don’t stop there. Offer several tips on a topic, and then tell the journalist that readers can find 10 more tips on the same topic at your website.

3. Create a quiz.

It should tie into the topic of the article, or your expertise. A cardiologist might create one called “How much do you really know about heart disease?” Post the quiz at your website and suggest that the health reporter who’s interviewing you take it himself to see how much he knows.”

Read the entire article and the rest of the 9 tips – Click Here