Get out your worksheet and start putting it together:
Choose a business name.
List some ideas.
Determine a focus for your VA business.
Will you want to type manuscripts for writers, do bookkeeping, edit or create web sites? Write a list of all possible VA focuses.
List those ideas:
Create a web site about yourself and your services.
For a very low cost you can have a web site up and running for less than $20. ProSiteSetup is a complete domain and hosting service that I use for all of my websites and blogs. http://www.prositesetup.com. This is a great way to start with a web site, a good reference for you to add to your brochures, business cards and other marketing materials. If you are unfamiliar with creating your own web site, try their WebSite Tonight service.
Use professional looking stationery and envelopes for communication.
Create a professional signature to use with all of your email messages. Include a tag line.
List possible tag lines:
Create a business card.
Create a brochure outlining your expertise.
Join a local networking or a special interest group.
Newspapers often list news and meeting announcements for these organizations. Call to see if you can be a guest at a group meeting.
Start a list of possible client leads.
- Look at your emails, check your Facebook, Twitter and LinkedIn accounts – don’t have them, get started.
- Follow up with a letter, email or phoning just to touch base.
- Ask current business associates and friends for referrals.
- Set up lunch and coffee appointments to introduce yourself as a VA and to explain the VA concept. Think about the number of people who haven’t a clue they need a VA because they don’t know what a VA can do!
- Do some research to find organizations locally that welcome new business introductions; send an introduction letter and a brochure.
- Research and Subscribe to Virtual Assistant Groups and newsletters.
List The Skills That Make You Unique
TIP: Having this list at hand during interviews and for your reference will help you remember to talk about what you have to offer.
Knowledge based skills: (examples: computer skills, software skills, corporate background, finance skills, marketing skills, management, writing, publication skills, social media skills etc.)
Skills that will work in different client niches: (examples: writing, customer service, coaching, researching, communication, sales etc.)
Personal traits – qualities that make you who you are. (examples: dependability, organized, quick learner, flexible, reliable, high energy, etc.)
We’ll be using these to create your “elevator speech” that quick 2-minute blurb that quickly describes what you, as a VA, can do for your clients.